I was talking to Tom and some other people at Matt’s coffee morning this morning, and I mentioned a tiny piece of interaction design I was fond of (that was pertinent to our conversation). Tom said ‘write that up so I can point to it‘, so that’s what I’m doing.

A long while ago, at an agency job, I was sketching out wireframes and interactions for a web-based feed reader. It was designed for users who possibly weren’t that used to RSS, and so it needed to guide them a bit through the best practices of interactions.

The list of articles looked a bit like this:

Pretty standard, although the important component was the unsubscribe button.

I put an unsubscribe button on every feed item.

I wanted to stress that if you weren’t enjoying a feed, you didn’t have to read it. Just bin it! You’ll be a lot happier. Clicking the unsubscribe button would do something like this:


to indicate the severity of your action. I felt that was reasonable – little button, big confirm dialogue. And then boom: the entire feed is gone.

It’s amazing how often you can mark an item as read, or archive an email, before committing to unsubscribing. I wanted to capture how ephemeral subscriptions could be. They weren’t commitments; they were just things you’re interested in.

I think the me-of-2015 would also ensure that there was a way of triggering this interaction based on patterns of behaviour. For instance, asking the user if they want to unsubscribe from a feed if they’ve marked it as read a surprisingly short time after they looked at it (indicating they hadn’t read an entry). And, similarly, checking a few weeks later that you didn’t want to subscribe back: frequently, I unsubscribe from things just because I need a break, or I don’t have the space – not because I want them gone forever.

It’s very easy to offer final, decisive actions; they’re very native to dialogue boxes, buttons, and digital systems. But some things are ephemeral, and it’s important to stress that in design. Just because I unsubscribe form a feed, or unfollow someone on Twitter, doesn’t mean it’s final: I might want it back one day; I might be taking a break from my higher-traffic friends. I wanted to try encouraging that.

And I wanted to remind users that there was an alternative to ‘inbox overload’: you could just have a break.

In these two stills, drawn a bit from memory, there’s a lot of gaps – and I’ve not sketched any of the possible animation or motion that would help convey what was going on. Still, that interaction – offering what feels like the nuclear option front and centre, reminding the user that it isn’t a nuclear option – I quite like that.

  • "Here’s an exercise: The next time you see someone talking about algorithms, replace the term with “God” and ask yourself if the sense changes any. Our supposedly algorithmic culture is not a material phenomenon so much as a devotional one, a supplication made to the computers we have allowed to replace gods in our minds, even as we simultaneously claim that science has made us impervious to religion." Ian Bogost on lazy thinking and simplifications, amongst other things.

Fresh Lick Of Paint

14 January 2015

Quick note for the RSS crew: I’ve overhauled the design of infovore.org the tiniest bit. I think everything works Well Enough™.

Why? Primarily, because every time I look at it, I realise my eyesight is tired of 12px typefaces, and it was all a bit cluttered. So: something simple, a bit more spread out, none of that two-column nonsense, and a face I find readable. All of which was a good excuse to practice my Sass and learn a few new tricks.

And now, back to your regular schedule of endless Pinboard links and the odd post about something or other.