I worked there from 2009-2011 – employee #1, really. It’s a time and place I am hugely fond of. I learned a lot there.
I wrote something on a train last week after Matt’s post for week 483. I think it was mainly for myself; maybe I’ll publish it sometime. But then I found something better to share.
When Bruce Sterling commissioned me to write a piece for MIT TECHNOLOGY REVIEW, he had a specific brief: imagine a future where BERG won, and launched the future from the back of their Brutalist gulag in Shoreditch. I dragged Schulze and Webb into the pub — Jones was gone by then, in his constant search for the next new thing, off to Google to direct larger launch facilities — and poured beer into them in an attempt to get them thinking about what was next.
I read the story last Friday morning; I had just got up to it in the collection. Over lunch, sat in the office canteen, I read the story. And this passage stopped me, entirely, in my tracks:
“We were very wonky back then. Everyone else was talking about drones and smart glasses and brain scanners and god knows what else, and we were trying to get washing machines to talk to the world. We got laughed at a lot. ‘Internet fridge’ was the punch line. We put the lamps and the early versions of the senders into people’s houses and people thought we were making toys. It took a while before people got what we were doing.”
“Well, you were inventing a business, right?” Emilija wasn’t sure where this was going and wanted to move it along.
“No,” said Signy, raising a finger. “Same mistake everyone else made. What we were doing was launching political probes into people’s homes.” She looked into her coffee cup and sighed.
“I’m not following,” Emilija said. “Political?”
“The personal is the political. Our social choices are political choices. We didn’t do the things that tech companies were supposed to do. We didn’t move fast and break things. We didn’t disrupt and abandon. We didn’t do moon shots. We created a future by sitting the world down with a cup of tea and a bun and asking it some questions.”
It’s just a story, about fictional companies and people, but reading it in week 483 winded me a bit; made me sit up sharply. And then breathe out, and remember to keep striving to achieve exactly that: a future that’s gentle, human, considered.
Thanks for the story, Warren. Thanks for everything, Berg.