New Gawker stuff

01 February 2005

Gawker launches new things with ersatz titles formed by ramming one noun into another: the bandwagon-hopping Lifehacker and the frankly dull Gridskipper. The methodology becomes more obvious every time: find a bandwagon to jump on, grab a sponsor, make a blog, profit! Lifehacker could turn out interesting, but the Gawker style (which is more appropriate for uploading press releases, as Gizmodo shows) really doesn’t suit it. In short: “meh”.