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"Developed by Peter Chilvers, in collaboration with Eno, the app is described as, “Part instrument, part composition and part artwork…” The idea is that anybody can play with Bloom and coax gentle melodies and ambient soundscapes out of their iPhone."
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What a wonderful piece of a UI; two projections of a tunnel-boring machine, synchronized with one another, to help you visualise it in 3D. Lovely – not what you'd expect from a fairly niche company's site at all.